Comedy

Comedy has been the backbone of everything we do at Stepmates Studios. We originally started a comedy group making online videos, before maturing into an animation studio.

Animation lends itself well to comedy. It’s a medium that defies the laws of physics and the limits of logic. It allows us to play with exaggeration, tension, and surprise in a way that’s not possible with live action film.

Whether it be for a TV series, or branded advertising - adding humour to your content will make it more memorable, shareable, and more likely to connect with your target audience.

Most viral videos are genuinely funny - because comedy is a high value form of entertainment and more likely to be shared online. It’s called “sticky content”. It’s grabs audiences attention, sticks with them, and compels them to share it with their friends. It’s what we believe we do best at Stepmates.

It’s impossible to create something that’s funny to everyone. Unfortunately those that try - fail miserably. The trick is to make something that’s truly funny to your target audience.

We’ve added our comedic flair on a variety of content for brands such as Sportsbet, Alfred Health, and even Bill Shorten MP.

All required a different style of comedy, and had distinct sensibilities on what their audience would find funny.

If you’re looking to create a knee-slapping animated comedy video for your brand - we’d love to give your audience something sticky that leaves them begging for more.